Why Alpha Groom?
It’s time for men to move on from using the traditional shampoo or bar of soap for taking care of their skin. This leads to damaged, dried out skin which can cause acne and speed up the aging process. Due to higher testosterone levels, men’s skin is both thicker and oiler than women’s. This is why we created a simple and effective skincare solution made specifically for men that gets the job done right.
Let’s be real. There’s nothing that sucks more than when you're all pumped for a big date or event and you wake up that morning with a gnarly breakout. It’s like the skin gods decided to hit you with a last minute confidence curveball. As former D1 athletes, we often had to deal with breakouts and dry skin due to intense sweating from working out and wearing helmets. We could never find a solution that was designed for men and allowed us to take care of our skin without feeling less masculine. After two years of exploring various options and formulations and consulting with industry experts, we finally found a natural and effective solution that works on all men's skin types. Alpha Groom is our way of helping guys overcome the challenges that we faced by taking care of their skin. We only have one body and one life to live, so why not look good livin'?
- Jesse James West