Have you ever had acne or oily skin that makes you feel less attractive and lowers your self esteem? Well you are not alone, I am our co-founder, Jesse James West, and I had severe acne throughout my entire high school experience and into the beginning of my adulthood. Nearly everyday, I would try and hide my acne by either wearing my hood up or by keeping my head down whenever I was in public. I was so ashamed of my appearance that it had a huge impact on my self esteem and who I was as a person. I finally decided to start taking care of my skin on a daily basis with a simple three step process of cleansing, exfoliating, and moisturizing my skin. I never thought taking care of my skin would have such a positive impact on my confidence and who I was as a person, but it turned out to be one of the best decisions I've ever made. Now as an adult and influencer, it is essential that I am always looking and feeling my absolute best. So I sought out on a mission to create a skincare formulation of natural and effective ingredients that would deliver real results and work on all men's skin types. Alpha Groom is my way of helping men to become their best selves through using our daily skin care routine that will have you looking and feeling like an absolute stud. We only have one body and one life to live, so why not look good livin?